Then visitors have a sense of how close, or far, you are to them. One of my clients owns a bakery franchise.
Ask someone to read your About Us page and then describe back to you what you do. If your business truly is outstanding, prove it with facts. Another client owned a construction company.
A husband and wife whose business was selling camping supplies used their About Us page to describe their love of the outdoors.
Yet another client had a good friend who had just been diagnosed with diabetes. And start collecting some data. Charts and other graphics add visual interest to your About Us page.
When a panther sniffs a scent trail he quickly decides: Next, discuss; and finally draw your conclusion. Every return customer represents a person whose trust continues to be held.
Do you want them to come away feeling inspired and uplifted or perhaps empowered and supported? Within weeks he had launched his internet crystal business, now several years old and extremely successful. What are their wants and needs, their objections and hot buttons?
Most About Us pages stay static for months or years. Update it as your company evolves and grows. So keep your web copy as simple as possible. And it makes you approachable. Imagine you channeled your inner Bernie Madoff and desperately need a lawyer. We all want that warm, fuzzy feeling before we buy.
Consider an Email Sign-up Form Are you building a mailing list? Using descriptive and emotive copy and gorgeous graphics, an "About Us" page with a story works harder for your business than a generic one. Our mission is to be the best in our industry. Nothing says unprofessional like a website full of spelling or grammatical errors.
The Internet is teeming with websites selling almost the same goods and services.
Keep Your Content Concise. They also provide white space, which is areas without text that help keep a page from looking cluttered. Try to get rid of jargon on your "About Us" page whenever possible. And can they find it easily? So simple and yet so many businesses neglect to do so.The world offers a lot of ways to become a writer.
You can go to school for journalism or creative writing, get a Ph.D. and publish in journals, start a blog and turn it into a business, write a book and become famous The paths are innumerable. Get inspired by these best About Us: Page samples, Templates & images for creating awesome about us page for your website.
Webgranth provides latest trend / techniques on design and web development with useful information, tutorials, ideas, tools and many more. “About Us” is often the most neglected page on any website; if the page exists at all.
It can put a human face on an otherwise technical, dry, and impersonal website. Avoid writing a soliloquy (too much text is a turnoff) and focus on connecting with your site visitors.
For example, Thomas, who just returned from a day speaking tour on better Web marketing, told her dozen or so employees to write their own bios for her company's About Us page.
You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text.
Whether you don’t like writing about yourself, you’re not sure what goes there or because the whole thing just makes you feel plain awkward, writing the business About Us page is a task that intimidates many small business owners.Download