With the increase in demand for online purchase, there are many opportunities for EBAY to expand its business globally. Strategic purpose Assessment of strategic purpose of the organization Mission: The more online customers PayPal has, the more attractive as a target for identity thefts it becomes.
Duringthe company decided to cut job in order to reduce costs. In contrast, the functional objective states overall corporate objectives of the company. In the beginning, eBay had to invest heavily to gain IT and customer relationship management CRM knowledge and skills, but since then, used its skills to serve over million users and to create the largest online marketplace with little additional costs.
With the increasing demand and expansion of the market, three is possibility for new firm to enter into the market. As per the second quarter, financial report of eBay the volume Ebay case study slideshare merchandise is worth There will be more consumption leads to carbon dioxide emission and thus a more polluted environment is created.
Several aspects of the Ansoff matrix are analysed to assess the potential of the EBAY in product diversification or ability to develop new product in the retail market.
No other global online marketplace is localized to such degree. Decrease in sales reduces net profit, which creates chances for job cut.
Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies. The analysis of Macroeconomic environment of the company includes several political, economic, social factors and their impact on the company.
Duringthe company changes its business strategy regarding incentives to seller, fee structure and quality standard to reduce risk of global financial crisis www.
The company will come up with more number of inline stores in other countries, through increased portfolio through acquisition.
Information management technology and supply chain management is very strong of EBAY. Best Global Brands in Bargaining power of suppliers: In short run it may lose business if it fails to provide latest developed goods in market.
Bargaining power of Customers: The company is able to control illegal activities, its business performance may increase in future.
A strategy statement of a company consists of objective of the company and scope in the retail market. The pricing policy is mainly demand driven and customer oriented. The business operates in 37 countries. There are medium threats of new entry. Using improved technology, the company can display the products in a more attractive way to the customers.
Global recession decreases the sales volume of products supplied by EBAY across world and thus operating profit may fall significantly.Find great deals on eBay for case study research.
Shop with confidence. Transcript of ebay in China. China Outline of Presentation Facts about eBay and how it enter china - Wu Lieh What did the Local Competitors do compared to eBay?
What can we learn from this Case Study? - Xu Le in History of eBay How did eBay Enter China? Joint Ventures Advantages Disadvantages - Existing sales network - Local knowledge.
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eBay case study A case study focusing on eBay strategy This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of. The business environment of the retail company eBay is evaluated in the report. Strategic purpose includes the business mission and vision of EBAY.
To operate in the retail industry in UK,the company follows some values,which are discussed here. St/5(14K).Download