Business plan definitions

Externally focused plans target goals that are important to external stakeholders, business plan definitions financial stakeholders. The content and format of the business plan is determined by the goals and audience.

Business Plan

The elevator pitch should be between 30 and 60 seconds. It is called an elevator pitch as it is supposed to be content that can be explained to someone else quickly in an elevator. The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks.

Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.

Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans.

Financial Projections A complete business plan must also include a set of financial projections for the business. Business plans are an important part of creating new businesses, whether as a startup or an offshoot of an existing business.

Business plan

Business plan definitions capitalists are primarily concerned about initial investment, feasibility, and exit valuation. The business description describes the proposed new endeavor, explains its purpose and its target market.

However, the latter is a representation of how an existing business works, rather than how a prospective business can work. August Learn how and when to remove this template message The format of a business plan depends on its presentation context.

If there are any especially interesting aspects of the business, they should be highlighted, and used to attract financing. The length of the business plan will vary greatly from business-to-business, but in general, all of the required information should fit into a to page document.

The organizational and managerial section explains how you envision the structure of your business, what types of positions and departments it will encompass. A business plan is a document demonstrating the feasibility of a prospective new business and providing a roadmap for its first several years of operation.

This was last updated in August Continue Reading About business plan. Please help improve this article by adding citations to reliable sources.

With for-profit entities, external stakeholders include investors and customers. Practical Considerations The idea behind putting together a business plan is to enable owners to have a more defined picture of potential costs and drawbacks to certain business decisions and to help them modify their structures accordingly before implementing these ideas.

It should also provide at least an overview of the industry of which the business will be a part, and how it will distinguish itself from its potential competitors. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.

A business plan is not meant to be a static document. An annual review of the plan allows an entrepreneur to update it when taking evolving involving markets into consideration, and it also provides an opportunity to look back and see what has been achieved and what has not. A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.


As the business grows and evolves, so should its business plan. If a new product is being proposed and time permits, a demonstration of the product may be included.

These forward-looking projected financial statements are often called pro-forma financial statements or simply the " pro-formas. Unsourced material may be challenged and removed. The marketing and sales section explains your strategies for brandingmarketing and selling your product or service.

This allows success of the plan to be measured using non-financial measures. An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors.

Usually, banks and venture capital firms make the existence of a viable business plan a prerequisite to the investment of funds in a business. It also allows owners to project what type of financing will be required to get the businesses up and running.

The financial projection covers the expected performance and milestones over the first years of operation, usually five years. If there are crucial elements of the business plan that take up a lot of space, such as applications for patents, they should be referenced in the main plan and included as appendices.

business plan

For an existing business, historical financial data should be included. Typical structure for a business plan for a start up venture [10] cover page and table of contents.

A business plan is similar to a business model. An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them.

It may also contain background information about the organization or team attempting to reach those goals. Written business plans are often business plan definitions to obtain a bank loan or other financing. Writing a Business Plan Georgia State SBDC 2 Why Write a Business Plan?

A Business Plan helps you evaluate the feasibility of a new business idea in an objective, critical, and unemotional way. Jan 11,  · Write your business plan with the #1 online business planning tool. Start Your Plan.

Business Definitions – G. by: Nicole Poole. goodwill – When a company purchases another company for more than the value of its assets — which is quite common — the difference is recorded as an asset named “Goodwill.” This is not a general term for 4/5(2). A key section of the business plan that needs to be updated annually and monthly and/or quarterly is the sales sales forecast is an estimate of the sales of goods and services your business is likely to achieve over the forecast period along and the estimated profit.

A business plan is a document demonstrating the feasibility of a prospective new business and providing a roadmap for its first several years of operation. Business plans are often shared with funding agencies, potential investors and venture capitalists to obtain the funding required for a startup.

A business plan is a written document that describes in detail how a new business is going to achieve its goals.

Business plan definitions
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